The purpose of this research study is to identify the impact of the brand category on brand extension attitude. The concept of brand extension is used for the marketing of any brand which is associated with the firm.
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A Case of Cultural Conflict, Centering around “Communal Computer” at a University in Japan as a Transcultural Contact Zone
The concept of “communal property” become complicated when people from different cultural backgrounds are involved, and there appeared all sorts of “should not” behavior attached.
Purpose of the paper is to study the territorial movement of population in line with predictable and unpredictable changes following world globalization, with its economic and social-political outcomes having become a severe problem for Georgia.
Consumers today are not looking for a simple consumption, but they are looking for sense. The brand strategy is situated at a higher level of closeness to the consumer. Indeed, the brand acts as a communication interface between the company and the market.
Convergence between Marketing Approaches and the Aims of the Public Administrations: Towards an Optimization of the Citizen Relationship Management (CiRM) in Morocco
Traditionally, there is a tendency to think that administration and marketing are two antagonistic notions.
Implementing complex organizational changes involve collective action by many people, each of whom contributes something. Implementation of change may face a big problem if the required environment, technique, and technologies are lacking. Descriptive survey research design was adopted.
The purpose of this paper is to investigate socio-economic development condition and convergence evaluation in the EU-28 states in the context of the EU policy goals. The arm of this research is to estimate socioeconomic disparities and convergence problems in the European states by applying real valuations of well-being situations and economic development challenges in the EU member states.
The behavior of consumers in virtual community varies according to the types of the community they feel belonged to. The study may not only be conducted to understand what drives consumers to participate in the virtual brand community but may also seek to understand how members could get themselves with the community.
Given the fact that Bulgarian customers only recently received the possibility to taste imported wines, we find that foreign wines are evaluated mainly through the prejudice of past knowledge, not linked to the actual product.
Human Values and Reaction to CSR Announcements: A Cross-National Comparison with Emphasis on U.S.–Global Differences
While the results suggest that CSR announcements have a significant influence on the opinion about company CSR initiatives, we observe a difference between students in the U.S. and students in other countries.