Findings from both virtual brand community (VBC) behaviors provided a good reference, which informs a strategic direction to boost brand performance. The results examined different motives, which were likely to promote VBC participation, and were extended to the degree of VBC engagement.
Monotonic Correlation Diagnostics of share price volatility for Shariah-compliant Islamic Bank: A New Insight of Islamic Financial Engineering
The objective of this paper is to analyze the relationship between volatility rates and return rates for a share price of Bank Islam Malaysia Berhad (BIMB) from the year 2010 until 2016.
In spite of the diverse major issues affecting the economy of Ghana over the years, the economy continues to experience a downward spiral in its economic growth. Taking into account three opining views regarding government spending and economic growth, this study sets to investigate the causal nexus fractious and economic growth in Ghana.
Effects of Service Quality, Price and Promotion on Customers’ Purchase Decision of Traveloka Online Airline Tickets in Jakarta, Indonesia
In recent years, small business activities on online airline tickets services grow rapidly in Indonesia. Of the many small business companies that provided the online airline tickets services is Traveloka company.
New Insights of Profile Oriented Marketing and Adaption Management for a Future-Oriented City Development
The world is changing fast, and cities are facing complex transitions in economic, social and environmental areas. Therefore, the design of city systems will play an essential role in shaping a sustainable, innovative and livable future.
It has been a major source of contention among economics scholars, that tourism is a major driver of socio-economic development in the world and serves as a major source of revenue across countries.
This study was conducted to determine the principal components of the information and communication technology (ICT) adoption practices in a developing country.
Mathematical Techniques Employed in Planning a Construction Project: Case Study on the Construction of Retaining Walls
The importance of planning and designing in construction projects is most apparent during the implementation of the respective activities; whereas the implications that normally arise from poorly controlled activities often result in overspending, delays, substandard products or complete failure of the project.
The purpose of this research study is to identify the impact of the brand category on brand extension attitude. The concept of brand extension is used for the marketing of any brand which is associated with the firm.
This research work is aimed to highlight social reporting and accountability system in Italian universities.