Token Theory of Marketing: Theorizing Value Exchange in an AI-Mediated and Tokenized Economy
This article develops the Token Theory of Marketing, connecting programmable value exchange with token-metered AI to explain how tokenized engagement, transactions, and business models reshape marketing.
Healthcare Workers Adaptation to Industry 4.0 Technologies and Use Intentions: An Integrated Research Using Latent Class Analysis, Multi-Group SEM, and ANN
This study examines how 402 healthcare professionals in Azerbaijan adapt to Industry 4.0 technologies and how intentions to use them differ across three user profiles, using PLS-SEM, latent class analysis, multi-group SEM and ANN.
The win-win-win papakonstantinidis model and its math perspective
This paper develops the Win-Win-Win Papakonstantinidis model, a game-theory framework that adds community welfare to bilateral bargaining and explores applications in local development, conflict resolution, CSR, education, and environmental policy.
AI in Cybersecurity (2026): A Qualitative Inquiry into Adversarial Intelligence, Defensive Automation, and Governance in Emerging Digital Economies
Artificial Intelligence (AI) has become a foundational capability within modern cybersecurity operations, simultaneously amplifying adversarial capacity and enhancing defensive effectiveness.
Tax360: A Hybrid Behavioral–Technological Analytics Framework for Enhancing SME Tax Compliance in Emerging Digital Economies
Small and Medium Enterprises (SMEs) drive productivity, innovation, and employment in emerging economies, yet they also account for a large share of persistent tax under-compliance.
Designing Autonomous Decision Loops for Cybersecurity, Banking, and Healthcare in Kenya and Africa: A Governance-First Conceptual Framework
Digital transformation across Kenya and the wider African region has accelerated rapidly over the past decade, driven by mobile financial services, digital health initiatives, and cloud-based enterprise systems.