INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The purpose of the study was to measure factors affecting the performance of the beef value chain in the Zambezi region to identify ways through which the value chain can be improved. The study adopted a mixed research method. A total of 71 beef value chain actors were sampled using a non-probability sampling technique. Self-administered questionnaires were developed and administered by the researcher.

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

This research investigates the adoption of generative AI within Kenya, providing a detailed examination of its advantages, implementation barriers, and strategic actions needed for effective integration. By synthesizing recent research and industry data, this paper explains how generative AI can fuel innovation, increase productivity, and foster economic growth in Kenya

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The methodology employed for this study primarily involves the systematic review and synthesis of related literature highlighting the importance of robust collaborations between universities and industries to enhance graduate employability. The study further probes the alignment of educational programs with national development goals and job market demands.

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

The demand- and supply-implied effects of the COVID-19 pandemic on the wellness and luxury hotel industry positively affect the perception of sustainability among customers and employees. Increasing pressure from customers and society on the hoteliers themselves, in addition to the Ukraine crisis with the implied energy crisis, especially in Central Europe, is increasing the importance of sustainable corporate strategies

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The purpose of this paper is to investigate how website and internet marketing are used by manufacturing SMEs in Albania and how they can be further improved. The objective of the study is to highlight the current situation in Albanian manufacturing SMEs and to display the opportunities offered by information technology for increasing the effectiveness of internet marketing for them. The study followed the qualitative approach, using the case study method applied to some manufacturing companies.

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