JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

The findings of this research will expand the scientific literature on the relationship between product involvement and CDMS. Knowing that Australians are ‘rational’ and ‘quality conscious’ buyers, managers can employ CDMS to analyse consumers’ needs and develop segmented marketing messages and strategies.

INTERNATIONAL JOURNAL OF OPERATIONS MANAGEMENT ISSN 2757-0509 (Online)

This article aims to identify and explain the current challenges being faced due to the impact of tourism development on the local communities in Namibia. The State touts Tourism’s socio-cultural benefits through its respective line ministries as highly significant towards the development and economic growth, as articulated in the current National Development Plan.

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

The paper suggests that radical sustaining innovation in service delivery combined with diversification could be fostered to mitigate risks and ensure SMEs survival in times of economic downturn. The conceptual framework developed in this article was designed to provide pragmatic recommendations for SME owners, entrepreneurs, managers and academicians.

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