Factors Affecting the Performance of the Beef Value Chain in the Zambezi Region of Namibia
The purpose of the study was to measure factors affecting the performance of the beef value chain in the Zambezi region to identify ways through which the value chain can be improved. The study adopted a mixed research method. A total of 71 beef value chain actors were sampled using a non-probability sampling technique. Self-administered questionnaires were developed and administered by the researcher.
The Adoption of Generative AI in Kenya: A Critical Analysis of Opportunities, Challenges, and Strategic Imperatives
This research investigates the adoption of generative AI within Kenya, providing a detailed examination of its advantages, implementation barriers, and strategic actions needed for effective integration. By synthesizing recent research and industry data, this paper explains how generative AI can fuel innovation, increase productivity, and foster economic growth in Kenya
The Impact of University-Industry Collaboration on Graduate Employability After COVID-19: A Literature Review
The methodology employed for this study primarily involves the systematic review and synthesis of related literature highlighting the importance of robust collaborations between universities and industries to enhance graduate employability. The study further probes the alignment of educational programs with national development goals and job market demands.
SDGs in the Wellness- and Luxury Hospitality Industry after the COVID-19 Pandemics
The demand- and supply-implied effects of the COVID-19 pandemic on the wellness and luxury hotel industry positively affect the perception of sustainability among customers and employees. Increasing pressure from customers and society on the hoteliers themselves, in addition to the Ukraine crisis with the implied energy crisis, especially in Central Europe, is increasing the importance of sustainable corporate strategies
Social Media Virality: Reaching the Tipping Point
Our study contributes to understanding the decision mechanics of reaching a tipping point in a manner that reflects the concerns of digital marketers and online marketing strategies generally. We also see our approach to determining this point as furthering social media research in an area of growing importance and assessing how viral content can be managed.
Digital Technologies Supporting SMEs – A Survey in Albanian Manufacturers’ Websites
The purpose of this paper is to investigate how website and internet marketing are used by manufacturing SMEs in Albania and how they can be further improved. The objective of the study is to highlight the current situation in Albanian manufacturing SMEs and to display the opportunities offered by information technology for increasing the effectiveness of internet marketing for them. The study followed the qualitative approach, using the case study method applied to some manufacturing companies.