This manual is helpful for researchers to increase their knowledge and experience in the usage of the tools that they have not used before
The objective of this paper is to analyze the external environment of the Ivorian banking sector to identify relevant factors that may affect it somehow. To do so, we use the Political, Economic, Socio-cultural, Technological and Legal (PESTL) basic framework as inspiration to implement our analytical process
Engaging customers in co-creation activities and making them active partners in the value creation and innovation processes as a new marketing perspective has become a widely accepted approach in today’s highly competitive business environment
Africa is a Continent endowed with enormous natural resources that has attracted the attention of the west in particular; and has been described as a base for development of western Countries. In the twenty first century, the world’s second largest economy
Globalization of capital and especially foreign direct investment (FDI) and trade has increased dramatically over the past decades. In developing economies; FDI has become the most stable and largest component of capital flows.
Access to finance is generally considered difficult by development actors in Cameroon. There are two main reasons for this, namely, non-specification of financing by type of operator; the reduced volume of financial allocations for rural development