INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT win win research model baragaining

The model moves beyond pure economic rationality and competition to a more holistic approach that incorporates social motivation and collective welfare: 1) Tripartite Focus: It transforms two-party negotiations into a three-dimensional process, ensuring outcomes benefit “me,” “you,” and “the community”; 2) Empathy and Social Justice: The framework suggests that cooperation is driven by empathy and social trust, not just competition.

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

This study examines the development of e-commerce within the framework of Industry 4.0, with a specific focus on its implications for developing countries. The paper synthesizes recent scholarly literature to conceptualize how technologies such as artificial intelligence, Internet of Things, blockchain and big data analytics are transforming e-commerce from a transaction-based model to an intelligent and integrated digital ecosystem.

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