Study on Optimum Peripheral Business Model in Pengerang, Johor
The study discloses potential numbers of business models that could be instigated by the Pengerang people who keen to venture…
Achieving Service Innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management
In a present era of globalization and rapidly changing environment the combined role of relationship marketing (cooperation and collaboration) with…
Exploring the Value and Process of Marketing Strategy: Review of Literature
Marketing strategy is an essential part of conducting business operation as it directly influences the outcome and result of firm…
A Conceptualized Model of Crisis Management for Small Hotel Companies
Since the lack of expertise and a proper managerial knowledge is the main issue affecting the real ability to face…
Study On Factors That Impede The Success Of Retail And Wholesale Industry: A Case Study On Consumer Selection Decision Towards Retail Business At Alor Setar, Kedah
The rapid grown of urban development in Malaysia has increased the number of grocery retail outlets that provides a variety…
Sino-Senegalese Cooperation: An Impulse to Innovative Growth Strategies for Senegalese SMEs
As part of its National Strategy, through which different actors work for the realization of the national policy for SME…
The Present Value of Future Generations: Prioritizing Public Spending for Sustainable Development
The purpose of this work is to explore how global public finance prioritization, looking especially at global military spending and…
The BRICS nations and their priorities
The priorities of the members are as follows: Development of a new currency system; Reforming the United Nations, Increasing the…
The Role of Marketing Capabilities in Firm’s Success
A business should have strong marketing capabilities to focus on customer acquisition, the effective management of marketing programs, and the…
Political Culture in Post-Communist Countries: Albanian Case
Not only the discourse but also resistance to government’s policies should promote the desirable policies that contribute to the greater…