Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
Brand equity plays an important role in lowering perceived risk for new product adoption, even in situations dominated by functional…
Women in Marketing: Their Characteristics, Motivations, Challenges and Policy Implications
Realizing overall empowerment of women in marketing and in the state, we recommend some policy guidelines as a way forward…
Impact of Individual Decision-making Styles on Marketing Information System Based Decision-making
We suggest that decision-making styles influence both quality and speed of the decision-making process.
Building an Effective Customer Relationship System (CRM): Saudi Credit Bank Employees Perception of Service Quality
Successful implementation of CRM within the banking system itself requires more effective management of functional interdependencies through process teams (Parson…
IT Process Practices in Kenya
Some widely acknowledged and used IT process frameworks to make IT efficient and effective are Control Objectives for Information and…
Impact of Selected Economic Indicators on Foreign Investment Inflow in Nigeria and South Africa: Optimal Indicators Search
This study focuses on the impact of economic indicators of Banking Sector Development Model on foreign investment inflows in Nigeria…
Does Customer Service matter? A Customer Perception of Bank Services in Islamic Countries
The present investigation gives idea of the relationship among customer services, customer satisfaction and customer perception.
Theory of 25-year-cycle Evolution – a Hypothesis About the Relationship Between the Transition of Economic Development Mode and the Human Resource Management Innovation
As we can tell that for China, a nation with profound cultures and traditions, management innovation, particularly HRM innovation seems…
Determinants of Children’s Role in Family Buying Decision-Making: The Case of South-South, Nigeria
This study has shown that in contemporary times, the role of children in family buying decisions is becoming increasingly significant,…
Management Practices and Performance of Public hospitals in Uganda
The study has emphasized good management as the determinant of better performance of hospitals in the Ugandan context.