The purpose of this research study is to identify the impact of the brand category on brand extension attitude. The concept of brand extension is used for the marketing of any brand which is associated with the firm.
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This research work is aimed to highlight social reporting and accountability system in Italian universities.
A Case of Cultural Conflict, Centering around “Communal Computer” at a University in Japan as a Transcultural Contact Zone
The concept of “communal property” become complicated when people from different cultural backgrounds are involved, and there appeared all sorts of “should not” behavior attached.
Purpose of the paper is to study the territorial movement of population in line with predictable and unpredictable changes following world globalization, with its economic and social-political outcomes having become a severe problem for Georgia.
A Support of Independent Processes Outside of Information System, Using an Ontology Driven Application
The purpose of the article is to analyze support of the independent processes, using any tool of information technology (IT) outside of the information system (IS) in the enterprise environment.
Best Practice of Benchmarking of World’s Top Universities: Lessons for Higher Educational Institutions of Uzbekistan
The significance of the higher education can be seen in terms of assisting the economy with skillful specialists who are considered to be the key force for the development of the country.
The purpose of this paper is to investigate socio-economic development condition and convergence evaluation in the EU-28 states in the context of the EU policy goals. The arm of this research is to estimate socioeconomic disparities and convergence problems in the European states by applying real valuations of well-being situations and economic development challenges in the EU member states.
In this research, we investigated the relationship between procedural justice and employees’ commitment to supervisor in Rivers State of Nigeria.
Consumers today are not looking for a simple consumption, but they are looking for sense. The brand strategy is situated at a higher level of closeness to the consumer. Indeed, the brand acts as a communication interface between the company and the market.
Convergence between Marketing Approaches and the Aims of the Public Administrations: Towards an Optimization of the Citizen Relationship Management (CiRM) in Morocco
Traditionally, there is a tendency to think that administration and marketing are two antagonistic notions.