Journal of International Business Research and Marketing covers both traditional fields of business administration along with a cross-functional, multidisciplinary research that reflects the complex character of business research and marketing issues. Articles that analyze the development of novel perspectives or exploring new research domains are of specific interest of the journal. Recognizing the complex relationships between the many areas of business activity, Journal of International Business Research and Marketing analyzes the complex relationships between numerous business activity fields, offering a variety of business solutions, theoretical contributions and recommendations for practice fitting for the actual business setting.
Journal of International Business Research and Marketing is primarily published for executives, researchers and scholars alike, aiding in the application of empirical research to practical situations and the modern business world. Some of the topics covered in the Journal of International Business Research and Marketing include Risk Analysis, Organizational Efficiency, Marketing Strategy, Data Analysis and Business Research Methods and International Business Environment.