The study explores the phenomenon of personal branding on social media and in particular, examines how YouTubers create their personal brands online
In Europe, short city breaks are popular. Tourism is characterized by shorter and more frequent trips, spaced throughout the year, lower spending per tourist and making use of low cost airlines
Borrowing the “Organizational Change Recipients’ Belief Scale” instrument developed by Armenakis, Bernserth, Pitts, and Walker, employees and owners of businesses in a quickly changing downtown environment were surveyed
This research studies the effects of gender difference on customer satisfaction in a service encounter
Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies
This research paper is part of a research project that analyses the influence of socioeconomic variables on the usage of online social networks to provide quality ensured social media supported business transactions
This study seeks to validate the fact that there is a problem of absenteeism amongst employees in different workplaces and analyzes the impact of a persistent absenteeism by employees on the organization.
This paper contains the statistics of the Equity Premium or Market Risk Premium (MRP) used in 2016 for 71 countries.
Influence of capital market on economic growth has been proven to be positive by majority empirical studies up to now.
In the last years, research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the marketing society and literature.