How Digitalization is Impacting the Customer Journey: Aligning the Needs of OEMs, Dealerships, and Consumers in Germany’s Automotive Market
This study explores how digitalization is impacts and reshapes the customer journey in Germany’s automotive market, focusing on the alignment of needs among Original Equipment Manufacturers (OEMs), dealerships, and consumers.
Social Media Virality: Reaching the Tipping Point
Our study contributes to understanding the decision mechanics of reaching a tipping point in a manner that reflects the concerns of digital marketers and online marketing strategies generally. We also see our approach to determining this point as furthering social media research in an area of growing importance and assessing how viral content can be managed.
Enhancing Employee Job Performance Through Supportive Leadership, Diversity Management, and Employee Commitment: The Mediating Role of Affective Commitment
The study specifically investigates the mediating effect of affective commitment in this relationship. A survey incorporating targeted scales to measure the variables of interest was completed by 406 workers. The collected data underwent analysis using structural equation modeling techniques. The findings of this research suggest that when organizations implement diversity management strategies and foster supportive leadership, there is a significant and positive effect on both the affective commitment and job performance of their workforce.
Enhancing Customer Loyalty in the E-Food Industry: Examining Customer Perspectives on Lock-In Strategies
Although management consultancies emphasize customer loyalty as an important factor for the profitability of e-food business models and various lock-in strategies are already being used successfully in foreign e-food markets, there is still a lack of implementation among German e-food providers. To derive how customer loyalty strategies should be designed in the German e-food market, this paper focuses on a qualitative-explorative analysis of which determinants characterize loyalty to an e-food provider from the customer’s perspective
A Comparative Analysis of E-commerce Consumer Purchasing Decisions: Taobao in Shanghai and Daraz in Dhaka
Findings from this study shed light on the e-commerce decision-making process and the ways in which cultural, social, individual, and environmental elements influence it, with a focus on the Chinese market. We surveyed a total of 150 people in Shanghai and 100 people in Dhaka, Bangladesh, using questionnaires. The findings highlight two obstacles that have a negative effect on the online retail industry and customer choice when purchasing goods online. The study compares Taobao and Daraz, focusing on their respective operational systems, market positioning, and distinctions.
Information Security Management System Practices in Kenya
This research analyzes international standards and frameworks that support organizations in Kenya in building, implementing, maintaining, and enhancing their ISMS (ISMS). Security risks are increasingly complex, and this study outlines best practices for managing those risks.
SciVal-Based Assessment of COVID-19 Pandemic Effects on Employee Mental Health
This study utilizes SciVal for a scientometric analysis and evaluates the pandemic’s effects on employee mental health. The research includes a comprehensive literature review from 2018 to 2023, identifying major themes, top authors, institutions, and countries contributing to this field.
What are the Instruments Local Officials can use to Brand their Places?
The aim of the article is to expose the different instruments that local officials can use as part of a general place management strategy. The instruments of place branding presented here are the place association with personalities, the construction of flagship buildings and structures, as well as the organization of hallmark events.
Influence of Brand Activities through Social Media on Consumer Awareness
This article aims to investigate the level of influence of brand activities through Facebook on consumers’ awareness and to what extent the platform has contributed to the process.
Enterprise Risk Management Practices in Kenya
The research paper writes about the primary advantage of ERM is its ability to create a systematic and intentional process for identifying and addressing risks, treating risk management as a structured exercise where liabilities are addressed as part of a comprehensive framework rather than ad-hoc problem-solving.