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JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

This study specifically focuses on women entrepreneurs who engage in tourism industry within the small business sector in Sri Lanka. This study adds to the extant literature through its two-dimensional focus on entrepreneurial networking. The structural dimension which investigates who are parts of the entrepreneurial networks.

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