JOURNAL OF ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT

Reputation has become a critical determinant of competitiveness and legitimacy for small and medium-sized enterprises (SMEs), and recent scholarship has increasingly explored the role of Blue Ocean Strategy (BOS) in this process. This study provides a bibliometric review of academic scholarship on BOS and SME reputation, drawing on 360 publications indexed in Scopus.

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

This study examines the development of e-commerce within the framework of Industry 4.0, with a specific focus on its implications for developing countries. The paper synthesizes recent scholarly literature to conceptualize how technologies such as artificial intelligence, Internet of Things, blockchain and big data analytics are transforming e-commerce from a transaction-based model to an intelligent and integrated digital ecosystem.

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