Cross-Cultural Archives - Research leap

Browsing: Cross-Cultural

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Differences in the Perception of E-Learning Resources: A Cross-Cultural Analysis of Logistics Students

The aim of this study is to analyse and compare online learning preferences of higher education students taking a degree in logistics both in Austria and the Czech Republic. It is sought to grasp aspects that support the acceptance of online learning material

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

Consumers’ Demographic Differences and the Country-of-Origin Effects on Evaluations of Product Categories: An International Study

The aim of this study is to fill in a gap in Country-of-Origin (COO) studies by assessing the relationship between COO and consumer decision-making processes in Morocco, an emerging market, and non-Western Mediterranean country and culture.