Mass tourism, which is developing from the beginning of the 60s of the last century approximately, is an essential contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite
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Millenials Generation is the term for people that born after 1981 and before 2002 (Blair, 2017). As a Marketing Manager for the consumer goods’ brand, especially snacks that targeted to 15 to 18 years old teenagers (as per 2017, this target market means
A Review Study of Antecedents of Electronic Word-of-Mouth: The Case of Transition Economy – Uzbekistan
The scholars of marketing have been studying antecedents of electronic word-of-mouth (eWOM) on social media in Western and Asian societies. For example, the conceptual framework developed by Chu and Kim (2011), which explains how the US
In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction
The Impact of Social Networks on Maximizing the Competitive Value of Micro, Small, and Medium Enterprises
MSMEs need to think about customer relationship management from new aspects by building a conceptual and operational framework that provides both structure and flexibility.