Our study contributes to understanding the decision mechanics of reaching a tipping point in a manner that reflects the concerns of digital marketers and online marketing strategies generally. We also see our approach to determining this point as furthering social media research in an area of growing importance and assessing how viral content can be managed.
In this research, we use diverse sources of information to obtain political information. We apply uses and gratifications theory (UGT) to illustrate how the use of different political information sources influences perceptions of information satisfaction related to the Tunisian elections of 2014.
The dramatic development of communication technologies and media brings new challenges to education. With easy access to information, students in the globalized world are adopting new approaches and habits in the ways they manipulate data and content.
Mass tourism, which is developing from the beginning of the 60s of the last century approximately, is an essential contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite
Millenials Generation is the term for people that born after 1981 and before 2002 (Blair, 2017). As a Marketing Manager for the consumer goods’ brand, especially snacks that targeted to 15 to 18 years old teenagers (as per 2017, this target market means
The scholars of marketing have been studying antecedents of electronic word-of-mouth (eWOM) on social media in Western and Asian societies. For example, the conceptual framework developed by Chu and Kim (2011), which explains how the US
In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction
MSMEs need to think about customer relationship management from new aspects by building a conceptual and operational framework that provides both structure and flexibility.