Token Theory of Marketing: Theorizing Value Exchange in an AI-Mediated and Tokenized Economy
This article develops the Token Theory of Marketing, connecting programmable value exchange with token-metered AI to explain how tokenized engagement, transactions, and business models reshape marketing.
Healthcare Workers Adaptation to Industry 4.0 Technologies and Use Intentions: An Integrated Research Using Latent Class Analysis, Multi-Group SEM, and ANN
This study examines how 402 healthcare professionals in Azerbaijan adapt to Industry 4.0 technologies and how intentions to use them differ across three user profiles, using PLS-SEM, latent class analysis, multi-group SEM and ANN.
The win-win-win papakonstantinidis model and its math perspective
This paper develops the Win-Win-Win Papakonstantinidis model, a game-theory framework that adds community welfare to bilateral bargaining and explores applications in local development, conflict resolution, CSR, education, and environmental policy.
Tax360: A Hybrid Behavioral–Technological Analytics Framework for Enhancing SME Tax Compliance in Emerging Digital Economies
Small and Medium Enterprises (SMEs) drive productivity, innovation, and employment in emerging economies, yet they also account for a large share of persistent tax under-compliance.
Understanding Substance Use Attitudes in Albanian Emerging Adults: A Study of Demographics and Clinical Relevance
In the Albanian context there is a limited psychological research and data regarding this topic, with the most recent report being from 2017 by the European Monitoring Centre for Drugs and Drug Addiction, funded by the European Commission, in partnership with the Institute of Public Health in Albania (European Monitoring Centre for Drugs and Drug Addiction & Institute of Public Health (Albania), 2017).
AI-First Tiny Companies: Case Studies, Design Logic, and Emerging Governance Risks
Advances in large language models (LLMs), vibe coding, and agentic automation are enabling a new organizational form. Namely, AI-first tiny companies or microfirms scaling new product developments and revenue with single-digit headcount.
Modelling the Relationship between Oil Price and Stock Markets in Net Oil-Exporting and Net Oil-Importing Countries: A Panel Data Approach
This study examines the relationship between oil price fluctuations and stock market performance in net oil-exporting and net oil-importing nations from March 2001 to December 2024.
Reimagining logistics for sustainability: Green logistics practices, circular economy integration, and digital enablers in sustainable supply chain management
The global push toward sustainability has redefined the role of logistics in supply chain management, demanding a transition from, cost-driven operations to integrated systems aligned with circular economy principles and digital innovation.
Tracing the evolution of the Balanced Scorecard: A bibliometric analysis of organizational applications
Tracing the evolution of the balanced scorecard reveals both its enduring influence and the persistent ambiguities surrounding its application in organizational contexts. This bibliometric study examines the past, present, and future trajectory of the balanced scorecard as a performance measurement and strategic management tool.
Past, Present, and Future of Service Quality in Marketing
The aim of this study is to get an understanding of whether contemporary research on key determinants of employees’ personal initiative is applicable in the context of a developing Middle Eastern country in the midst of a tumultuous period in its history – a country in which, in spite of it all, life continues for its residents and the organisations that serve them.