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Research on the Effect of Marketing Mix on the Competitive Advantage: A Study of Selected Small and Medium Enterprises in Bole Sub City, Addis Ababa, Ethiopia

Small and Medium Enterprise sector has the most significant role in reducing poverty, boost countries’ GDP and provide employment for…

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Comparing Bootstrapping High-Tech Start-Up Companies in the West and in a Transition Country

A great majority of high-tech start-up companies have been founded in highly industrialized countries. However, the phenomenon of high-tech start-ups…

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Selected Methods of Psychological Manipulation in the Marketing of Financial Services

This article presents preliminary research on exploratory charter concerning psychomanipulation techniques in relations between supervisor and subordinate in the banking…

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Analysis of the Correlation between Corporate Governance and the Economic-Financial Performance of the Economic Entities

The performance of the economic entity (firm, corporation) is given by the efficiency- effectiveness binomial on the one hand, but…

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Benefits of Educational Data Mining

Today, universities operate in a highly competitive and complex environment. With rapid technology development and cheaper IT equipment, the amount…

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Determinants of Wheat Market Outlet Choice of Cooperative Members: The Case of Hetosa District, Ethiopia

Agriculture is the most important sector of Ethiopia’s economy. Wheat is the first important and strategic cereal crop for the…

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The Impact of External Integration and Internal Integration to Product Innovation and Competitive Advantage on Small and Medium Enterprises (SMEs)

This study aims to analyze the influence of external integration and internal integration to product innovation and competitive advantage. The…

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Determinants of Chinese Direct Investment in Central-East Europe under the Belt and Road Initiative Framework: A Panel Data Analysis

The research is about the fact that since 2013 Belt and Road Initiative (BRI) has been proposed by the Chinese…

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Predicting Students’ Academic Performance Based on Enrolment Data

This paper presents a model for predicting students’ academic performance based on enrolment data using one of the data mining…

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Development Strategy of Uzbekistan: Modernization Versus Innovation?

The article investigates the strategic management tools and economic – organizational mechanisms of the entrepreneurial structures of the Republic of…

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