Why Consumers (Do Not) Change Their Mobile Service Providers – a Hungarian Study
Switching costs have little effect on loyalty compared with consumer trust or even satisfaction.
Freedom of Religion, Religiosity, and GDP per Capital
Increased levels of religiosity and private restrictions on religion resulted in lower levels of GDP per capita.
Using Commercial Marketing Techniques to Introduce New Contraceptive Products in Zambia and Malawi
The project is designed to support the introduction of five new woman-initiated contraceptive methods aiming to increase overall use of modern contraceptive methods by introducing new methods and expanding method choice.
Use of Management Information Systems Impact on Decision Support Capabilities: A Conceptual Model
Management information systems are reported to be beneficial for the operations of the company from different perspectives.
Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy
Pursuing right global marketing strategy is expected to contribute for maintaining strong market position in the international business level.
HRM in Relation To Employee Motivation and Job Performance in the Hospitality Industry
The main factor that brings about high level of job satisfaction and motivation is salary.
Eating as Doing or Doing the Right Thing? The Influence of Locomotion and Assessment on Food Consumption Quantity
As overweight is becoming a serious worldwide health issue, a great amount of commercial books, programs and blogs are offering help in establishing healthy eating patterns.
Vision: A Missing Key Dimension in the 5V Big Data Framework
If Big Data is to deliver on its big promises, a well-articulated vision must be developed in a collaborative way and effectively communicated to all key stakeholders.
Event Marketing and Attitude Changes
The most important objective of event marketing is to improve the image of a brand or a company.
Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms
Decision making styles are partially relevant for decision speed and quality based on marketing information systems, however, they are not significantly relevant.