JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)

Latest articles


JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

The findings of this research will expand the scientific literature on the relationship between product involvement and CDMS. Knowing that Australians are ‘rational’ and ‘quality conscious’ buyers, managers can employ CDMS to analyse consumers’ needs and develop segmented marketing messages and strategies.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.

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