Social media is becoming integral to many organizations as a tool for marketing, customers’ service management, interacting with employees, etc. However, recent research shows that organizations are still struggling to find an effective way to strategically manage social media and engage with various stakeholders.
JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)
This paper aims to propose a framework that puts the stakeholders at the forefront of achieving sustainability in the social context. This research, thus, argues that the social sustainability outcomes in construction are best achieved by taking into account the satisfaction of the stakeholders.
The growth of value-added services in the economy cannot undermine the relevance of information and communication technology at any point in time, because it plays a critical role in satisfying the needs of customers. Nevertheless, the question arises whether the customers are aware of the use of IT-enabled
Mainstreaming the Culture of Eco-Industrial Parks (EIPs) in Kenya for the Sustainable Realization of the Country’s Vision 2030
Competitive and productive Special Economic Zones (SEZs)/ industrial Parks (IPs) of the future will be those that will abandon the wasteful linear development model and instead embrace a circular economy that is characterized with the circular flow of materials and energy.
Role Conflict and Role Ambiguity Impact on Collective Efficacy – towards Team Cohesion: A China Youth Football Team Analysis
In this empirical study we provide an explanation of team cohesion as a result of collective efficacy according to social cognitive theory. We measure the levels of collective efficacy, team cohesion, role ambiguity and role conflict on the sample of Chinese youth football teams
This article summarizes some of the content and conclusions of the author’s recent book, Consumer Product Innovation and Sustainable Design, which discusses the innovation, design and evolution of six consumer products –bicycles, washing machines, vacuum cleaners, electric lamps…
This study aims to measure the effect of service quality on domestic aircraft companies in accordance with the improvement of the corporate’s image. The population in this study is domestic passengers. In collecting data from 250 respondents, this study uses the Non-Random Sampling technique.
This study tries to decipher the mechanism and strategies used by official entities to communicate around Made In or ‘terroir’ in France. We collected data from 13 organisms promoting ‘terroir’ and ‘made in’ and it was coded through an inductive approach of content analysis.
Financial theory suggests that volatility affects average stock returns positively. It is claimed that markets reward economic agents for the risk they assume with higher returns. This study uses an ARMA (1, 2)-GARCH (1, 1)-M technique to examine the impact of volatility
Frequently, issues of uncertainties and its dynamics are related to outsourcing in the domain of facilities management (FM) as well as the various activities of the core business. The concept of core business has frequently been discussed in the last decades when