Journal of marketing research

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)

Latest articles

Peer Reviewed | Open Access | ISSN 1849-8558 (Print)

The Journal of International Business Research and Marketing provides a publishing venue for research that advances understanding of international business, marketing, consumer behaviour, market strategy, branding, trade and related interdisciplinary topics. The journal welcomes rigorous empirical, conceptual and review work when it makes a clear contribution to the field.

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JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

The Impact of Trade Competition on Managerial Incentives and Productivity

In this paper shown how tougher competition, generated by large market size or trade, induces stronger incentives to reduce marginal cost for the more-productive firms while the opposite holds for the less-productive firms; this further affects the selection of heterogeneous producers into the domestic and foreign markets.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Revisiting Sproles and Kendall’s Consumer Styles Inventory (CSI) in the 21st Century: A Case of Australian Consumers Decision-Making Styles in the Context of High and Low-Involvement Purchases

The findings of this research will expand the scientific literature on the relationship between product involvement and CDMS. Knowing that Australians are ‘rational’ and ‘quality conscious’ buyers, managers can employ CDMS to analyse consumers’ needs and develop segmented marketing messages and strategies.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Analysis of the Functioning of Clusters in Poland

Poland has recently joined the countries interested in popularizing the idea of clusters. Some specialized cluster studies have been carried out in Poland identifying clusters. This article gives an overview on policy support, formation and the functioning of clusters in Poland.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Employer Branding – A Human Resource Strategy for Companies in a Turbulent Environment Based on the Example of Northern Austria

This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Gilt Groupe: Desperately Seeking a New Business Model How Discount Luxury Sites Struggle in the Economic Recovery Era

This paper researches flash sales skyrocketed and led to the launching of many new sites, which have proved popular both with consumers seeking impressive discounts on uber-luxury goods, and with exclusive brands wanting to unload their unsold stock quickly.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables

The data is analyzed with SEM technique with Amos 21 application. Results of the study indicate a significantly positive effect of advertising and eWOM on brand image. eWOM exerts a larger effect on brand image than advertising.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Free Competition and Fiscal Policy in European Union

This study intends to reflect on the political and institutional constraints of the tax harmonization, quite necessary to the effective process of economic and social integration within the EU. As methodology, we will use a comparative study about income taxes in several EU countries and the relation to GDP.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Charging the Budget of the City Wroclaw With Urbanisation Costs (Poland)

The paper provides an analysis of the cost of realisation of investments that belong to own duties of the municipality, including the cost of building municipality roads, sewage and water supply networks, arranging public greenery and purchasing land for public investments.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Measuring Societal Vulnerability to Critical Infrastructure Failure due to Extreme Weather Events

The paper underlines the importance of critical infrastructure as an asset or system whose disruption or destruction could have a range of serious implications for the performance of economic and social functions of the state and thus on the inhabitants in terms of their life, health, security, property and environment protection.

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Social Learning Theory Application on Bullying Phenomenon

The paper investigates the consequences of bullying on mental and emotional health of the bullied person. The purpose of this research is to shed light on the bullying incidents happening in Egypt and its relationship with the social learning theory.

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

Understanding Substance Use Attitudes in Albanian Emerging Adults: A Study of Demographics and Clinical Relevance

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

SciVal-Based Assessment of COVID-19 Pandemic Effects on Employee Mental Health

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

Navigating the Marketing Future (2025–2030): Integrating the BRAVE Taxonomy with Agent-Based Modelling

INTERNATIONAL JOURNAL OF OPERATIONS MANAGEMENT ISSN 2757-0509 (Online)

Assessing the Impact of Management Practices on Organisational Growth at a Multinational Company in Namibia

JOURNAL OF ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT

A Scientometric Analysis of Sustainable Entrepreneurship using SciVal

Contemporary Journal of Economics and Finance

The Dual Role of Managers as an Object and Subject of Influence

Research support

Understanding research ethics: Guidelines for conducting ethical research

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)

Latest articles

The Impact of Trade Competition on Managerial Incentives and Productivity

Revisiting Sproles and Kendall’s Consumer Styles Inventory (CSI) in the 21st Century: A Case of Australian Consumers Decision-Making Styles in the Context of High and Low-Involvement Purchases

Analysis of the Functioning of Clusters in Poland

Employer Branding – A Human Resource Strategy for Companies in a Turbulent Environment Based on the Example of Northern Austria

Gilt Groupe: Desperately Seeking a New Business Model How Discount Luxury Sites Struggle in the Economic Recovery Era

The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables

Charging the Budget of the City Wroclaw With Urbanisation Costs (Poland)

Measuring Societal Vulnerability to Critical Infrastructure Failure due to Extreme Weather Events

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JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING ISSN 1849-8558 (print) ISSN 2584-3222 (online)

Latest articles

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)