Millenials Generation is the term for people that born after 1981 and before 2002 (Blair, 2017). As a Marketing Manager for the consumer goods’ brand, especially snacks that targeted to 15 to 18 years old teenagers (as per 2017, this target market means
JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)
Socioeconomic Impacts of Climate Extremes on American’s Poverty-Related Human Needs (A New Approach by Nonprofits)
Climate extremes have a crucial role in altering poverty-related human needs as well as trust level in governments and nonprofit organizations. To investigate socioeconomic impacts of climate extremes on poverty-related human needs this article uses reliable and objective data collected by
The article deals with the ideal marginal (the Angels moment) situation during and “ending” the sensitization process in a 3-pole bargain A-B and the Community, the “C” factor, that means a better and more sensitized bargaining behavior, towards the absolute human and nature cooperation.
Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty.
Wonder-Driven Entrepreneurship Teaching – When Working with the Ethical and Existential Dimension in Professional Bachelor Education
For a decade or more research on innovation and entrepreneurship have been based on social constructive, pragmatic and socio-cultural approaches. Lately a more existential and philosophical – hermeneutic approach to processes of innovation and entrepreneurship have been suggested, eg.
Many economists and governments are now of the view that promoting trade in general and exports, in particular, are the solution to poverty reduction and balance of payment problems and eventual development. In the modern era, most economies have adopted the theory of comparative and
Social media is becoming integral to many organizations as a tool for marketing, customers’ service management, interacting with employees, etc. However, recent research shows that organizations are still struggling to find an effective way to strategically manage social media and engage with various stakeholders.
This paper aims to propose a framework that puts the stakeholders at the forefront of achieving sustainability in the social context. This research, thus, argues that the social sustainability outcomes in construction are best achieved by taking into account the satisfaction of the stakeholders.
The growth of value-added services in the economy cannot undermine the relevance of information and communication technology at any point in time, because it plays a critical role in satisfying the needs of customers. Nevertheless, the question arises whether the customers are aware of the use of IT-enabled
Mainstreaming the Culture of Eco-Industrial Parks (EIPs) in Kenya for the Sustainable Realization of the Country’s Vision 2030
Competitive and productive Special Economic Zones (SEZs)/ industrial Parks (IPs) of the future will be those that will abandon the wasteful linear development model and instead embrace a circular economy that is characterized with the circular flow of materials and energy.