Revisiting Sproles and Kendall’s Consumer Styles Inventory (CSI) in the 21st Century: A Case of Australian Consumers Decision-Making Styles in the Context of High and Low-Involvement Purchases
The findings of this research will expand the scientific literature on the relationship between product involvement and CDMS. Knowing that Australians are ‘rational’ and ‘quality conscious’ buyers, managers can employ CDMS to analyse consumers’ needs and develop segmented marketing messages and strategies.
Analysis of the Functioning of Clusters in Poland
Poland has recently joined the countries interested in popularizing the idea of clusters. Some specialized cluster studies have been carried out in Poland identifying clusters. This article gives an overview on policy support, formation and the functioning of clusters in Poland.
Employer Branding – A Human Resource Strategy for Companies in a Turbulent Environment Based on the Example of Northern Austria
This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.
Gilt Groupe: Desperately Seeking a New Business Model How Discount Luxury Sites Struggle in the Economic Recovery Era
This paper researches flash sales skyrocketed and led to the launching of many new sites, which have proved popular both with consumers seeking impressive discounts on uber-luxury goods, and with exclusive brands wanting to unload their unsold stock quickly.
The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables
The data is analyzed with SEM technique with Amos 21 application. Results of the study indicate a significantly positive effect of advertising and eWOM on brand image. eWOM exerts a larger effect on brand image than advertising.
Free Competition and Fiscal Policy in European Union
This study intends to reflect on the political and institutional constraints of the tax harmonization, quite necessary to the effective process of economic and social integration within the EU. As methodology, we will use a comparative study about income taxes in several EU countries and the relation to GDP.
Charging the Budget of the City Wroclaw With Urbanisation Costs (Poland)
The paper provides an analysis of the cost of realisation of investments that belong to own duties of the municipality, including the cost of building municipality roads, sewage and water supply networks, arranging public greenery and purchasing land for public investments.
Measuring Societal Vulnerability to Critical Infrastructure Failure due to Extreme Weather Events
The paper underlines the importance of critical infrastructure as an asset or system whose disruption or destruction could have a range of serious implications for the performance of economic and social functions of the state and thus on the inhabitants in terms of their life, health, security, property and environment protection.
Social Learning Theory Application on Bullying Phenomenon
The paper investigates the consequences of bullying on mental and emotional health of the bullied person. The purpose of this research is to shed light on the bullying incidents happening in Egypt and its relationship with the social learning theory.
Women Entrepreneurial Networks and Small Business Development: A Study Based on Tourism Industry in Sri Lanka: Ongoing Research Project
This study specifically focuses on women entrepreneurs who engage in tourism industry within the small business sector in Sri Lanka. This study adds to the extant literature through its two-dimensional focus on entrepreneurial networking. The structural dimension which investigates who are parts of the entrepreneurial networks.