Neuromarketing – Research and Prediction of the Future
The advancements in information processing, data capture and scientific theory have created the perfect storm to advance the fields of neuromarketing and consumer neuroscience beyond what was once thought impossible
Valuation of Shares and Fair Value of the Companies Listed on the Wig20: Quoted On the Warsaw Stock Exchange in Poland within 2011-2015
This paper examines share price of the companies listed on the WIG-20 and their fair value between 2005 and 2015.
The Moderating Effect of Technology Acceptance Perspectives on the Formation of e-SQ and Service Satisfaction in Low Cost Carrier Airline
The result indicated that e-SQ dimensions: customization, site privacy and aesthetic, efficiency, system availability and fulfillment constitute e-SQ for low cost carrier airline.
Study on Optimum Peripheral Business Model in Pengerang, Johor
The study discloses potential numbers of business models that could be instigated by the Pengerang people who keen to venture as peripheral traders.
Achieving Service Innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management
In a present era of globalization and rapidly changing environment the combined role of relationship marketing (cooperation and collaboration) with knowledge management (capturing information & sharing) gives strength to the implementation of service innovation through market orientation practices.
Exploring the Value and Process of Marketing Strategy: Review of Literature
Marketing strategy is an essential part of conducting business operation as it directly influences the outcome and result of firm performance.
The Role of Marketing Capabilities in Firm’s Success
A business should have strong marketing capabilities to focus on customer acquisition, the effective management of marketing programs, and the ability to coordinate action oriented among the diverse elements in the firm needed in order to implement a marketing program.
Political Culture in Post-Communist Countries: Albanian Case
Not only the discourse but also resistance to government’s policies should promote the desirable policies that contribute to the greater benefit of society.
Hackschooling to Foster Creativity in Students in China
Schools are responsible for fostering student’s ability to innovate but they are not improving significantly, and this is not particularly a country problem, oppositely it is a global situation.
Necessity of the Establishment of a Financial Derivatives Market in Bangladesh
Bangladesh should take steps now to establish a financial derivatives market but that must be slowly in phase by phase.