The Win-Win-Win Papakonstantinidis Model: Sensitization, Towards the Absolute Cooperation
The article deals with the ideal marginal (the Angels moment) situation during and “ending” the sensitization process in a 3-pole bargain A-B and the Community, the “C” factor, that means a better and more sensitized bargaining behavior, towards the absolute human and nature cooperation.
Measurement of Customers’ Brand Choice and Brand Loyalty Expectancy
Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty.
Wonder-Driven Entrepreneurship Teaching – When Working with the Ethical and Existential Dimension in Professional Bachelor Education
For a decade or more research on innovation and entrepreneurship have been based on social constructive, pragmatic and socio-cultural approaches. Lately a more existential and philosophical – hermeneutic approach to processes of innovation and entrepreneurship have been suggested, eg.
The Dilemma of Trade and the Nexus of Benefits and Costs (Trade or No Trade)
Many economists and governments are now of the view that promoting trade in general and exports, in particular, are the solution to poverty reduction and balance of payment problems and eventual development. In the modern era, most economies have adopted the theory of comparative and
Stakeholders’ Engagement and Strategic Management of Social Media
Social media is becoming integral to many organizations as a tool for marketing, customers’ service management, interacting with employees, etc. However, recent research shows that organizations are still struggling to find an effective way to strategically manage social media and engage with various stakeholders.
Assessment of Social Sustainability in Construction Projects Using Social Network Analysis
This paper aims to propose a framework that puts the stakeholders at the forefront of achieving sustainability in the social context. This research, thus, argues that the social sustainability outcomes in construction are best achieved by taking into account the satisfaction of the stakeholders.
An Empirical Study of Customers’ Awareness towards Value Added Services at Banks
The growth of value-added services in the economy cannot undermine the relevance of information and communication technology at any point in time, because it plays a critical role in satisfying the needs of customers. Nevertheless, the question arises whether the customers are aware of the use of IT-enabled
Mainstreaming the Culture of Eco-Industrial Parks (EIPs) in Kenya for the Sustainable Realization of the Country’s Vision 2030
Competitive and productive Special Economic Zones (SEZs)/ industrial Parks (IPs) of the future will be those that will abandon the wasteful linear development model and instead embrace a circular economy that is characterized with the circular flow of materials and energy.
Role Conflict and Role Ambiguity Impact on Collective Efficacy – towards Team Cohesion: A China Youth Football Team Analysis
In this empirical study we provide an explanation of team cohesion as a result of collective efficacy according to social cognitive theory. We measure the levels of collective efficacy, team cohesion, role ambiguity and role conflict on the sample of Chinese youth football teams
Consumer Product Design: Patterns of Innovation, Market Success and Sustainability
This article summarizes some of the content and conclusions of the author’s recent book, Consumer Product Innovation and Sustainable Design, which discusses the innovation, design and evolution of six consumer products –bicycles, washing machines, vacuum cleaners, electric lamps…