Analysis of B-2-C Social Media Communication in Germany
In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction
Research on the Relationship between Human Resource Management Practices and Employee Retention in Chinese Overseas Enterprise Evidence from Huawei in Senegal
The core objective of this study was to investigate on the impact of selected human resource management practices, namely recruitment, and selection, training and development, performance evaluation, remuneration and promotion on employee
Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy
The aim of the paper is to provide information about the application of social media tools in e-governance of Cameroon. The review of the literature shows that social media tools have a huge potential to be used in the context of e-governance and it offers several benefits such as transparency
Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels
Tourism organizations have the challenge of facing a highly competitive environment which leads to actions that guarantee the quality of their services
Jamii: A Virtual Incubation Platform for Entrepreneurs
This paper discusses the design and pilot testing of a virtual incubation platform, Jamii. It provides a user-centric experience, specifically developed to support entrepreneurship, which integrates concepts such as “just-in-time’ learning and supporting social networks
Cross-Generational Investment Behavior and the Impact on Personal Finance
The purpose of this paper is to investigate socio-economic development condition and convergence evaluation in the EU-28 states in the context of the EU policy goals. The aim of this research is to estimate socioeconomic disparities and convergence problems in the European states
Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators
The multisensory marketing approach is often associated with the creation of memorable consumer experiences. In contrast, the broad field of advertisement is increasingly struggling to appeal effectively to the consumer
Reinventing Personal Branding Building a Personal Brand through Content on YouTube
The study explores the phenomenon of personal branding on social media and in particular, examines how YouTubers create their personal brands online
Millennial Generation Outbound Travel Market, the Case of Oporto
In Europe, short city breaks are popular. Tourism is characterized by shorter and more frequent trips, spaced throughout the year, lower spending per tourist and making use of low cost airlines
Responses to Changes in the Downtown Area of a Booming Midwest City
Borrowing the “Organizational Change Recipients’ Belief Scale” instrument developed by Armenakis, Bernserth, Pitts, and Walker, employees and owners of businesses in a quickly changing downtown environment were surveyed