The Strategy of Nostalgic Brand – Experts’ Study
The developing strategy of nostalgic brand, incorporating the codes and symbols of the past, is increasingly popular. This strategy responds to the consumer yearning for their roots, their past, their youth and happiness, diving into their memories. Individuals seek to be reassured by secure affective values in the fleeting and aggressive context of society.
Determinants of Intra-Industry Trade: An Investigation with Bma for the European Union
Intra-industry trade (IIT) is at the heart of European integration. A high degree of IIT promotes more symmetrical distribution of economic shocks and, in turn, tighter business cycle synchronization.
The Role of Process Improvements Tools in Building Relationship between Suppliers and Industrial Clients
Building relationships with partners in the B2B sector is largely the result of the evolution from those repeated transactions based only on trust to becoming a primary source of purchase and true partnership.
The Financial Sustainability of Water Companies: the Italian Case
The objective of this paper is to analyze the financial sustainability of Italian water companies. In fact, we will focus on the financial structure of these companies and deepen our belonging to the three geographical areas in which it is possible to distinguish the country.
Building Bridges on the Silk Road: A Strategy for Vietnam
In March 2015, the Chinese government published an official document entitled “Vision and Actions on Jointly Building the Silk Road Economic Belt and the 21st-Century Maritime Silk Road,” commonly known by the Chinese as “One Belt, One Road” (OBOR, 2015).
An Index to Measure the Integrity of Investment Companies Investing Responsibility
Stakeholders realise the value and impact of Responsible Investment (RI) upon making informed decisions about investments. Due to this, more organisations are pressured to report on RI performances and put positive and/or negative strategies in place to
Criminal Protection of Environment-Organized Crime and Effective Regret
This paper analyzes special criminal offences of environment endangering through national and international legislation. How social aspect is important in criminal law because of prevention of injury, legislator predicted provision of effective regret if person acts as
The Impact of Electronic Commerce on Motivating the Investment in the Kingdom of Saudi Arabia
The study aimed to identify the impact of E-Commerce (regulations and legislations, infrastructure, manpower) on stimulating investment in the Kingdom of Saudi Arabia. We applied the descriptive-analytical method for achieving the study objectives.
Specific Business Models for Romanian Companies – Shared Services
Shared service centres have emerged since the 1990s and refer to a variety of functions: information technology, SAP support, accounting, payroll, management reporting, purchasing, call centres, helplines, market surveys via phone or the internet.
Deployment of Prognostics to Optimize Aircraft Maintenance – A Literature Review
Historic records show that the cost of operating and supporting an aircraft may exceed the initial purchase price as much as ten times. Maintenance, repair and overhaul activities rep- resent around 10-15% of an airlines annual operational costs. Therefore, optimization