Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels
Tourism organizations have the challenge of facing a highly competitive environment which leads to actions that guarantee the quality of their services
Jamii: A Virtual Incubation Platform for Entrepreneurs
This paper discusses the design and pilot testing of a virtual incubation platform, Jamii. It provides a user-centric experience, specifically developed to support entrepreneurship, which integrates concepts such as “just-in-time’ learning and supporting social networks
Cross-Generational Investment Behavior and the Impact on Personal Finance
The purpose of this paper is to investigate socio-economic development condition and convergence evaluation in the EU-28 states in the context of the EU policy goals. The aim of this research is to estimate socioeconomic disparities and convergence problems in the European states
Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators
The multisensory marketing approach is often associated with the creation of memorable consumer experiences. In contrast, the broad field of advertisement is increasingly struggling to appeal effectively to the consumer
Reinventing Personal Branding Building a Personal Brand through Content on YouTube
The study explores the phenomenon of personal branding on social media and in particular, examines how YouTubers create their personal brands online
Millennial Generation Outbound Travel Market, the Case of Oporto
In Europe, short city breaks are popular. Tourism is characterized by shorter and more frequent trips, spaced throughout the year, lower spending per tourist and making use of low cost airlines
Responses to Changes in the Downtown Area of a Booming Midwest City
Borrowing the “Organizational Change Recipients’ Belief Scale” instrument developed by Armenakis, Bernserth, Pitts, and Walker, employees and owners of businesses in a quickly changing downtown environment were surveyed
A Study on Impact of Gender Differences on Customer Satisfaction, Case of Educational Sphere
This research studies the effects of gender difference on customer satisfaction in a service encounter
The Impact of Social Media on Consumer Buying Intention
Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies
Analysis of Socio-Spatial Differences in Germany for the Definition of Online Milieus
This research paper is part of a research project that analyses the influence of socioeconomic variables on the usage of online social networks to provide quality ensured social media supported business transactions