International brand strategy: Case Analysis According to the Moroccan Market
Consumers today are not looking for a simple consumption, but they are looking for sense. The brand strategy is situated at a higher level of closeness to the consumer. Indeed, the brand acts as a communication interface between the company and the market.
Convergence between Marketing Approaches and the Aims of the Public Administrations: Towards an Optimization of the Citizen Relationship Management (CiRM) in Morocco
Traditionally, there is a tendency to think that administration and marketing are two antagonistic notions.
Change Implementation and Competitive Positioning
Implementing complex organizational changes involve collective action by many people, each of whom contributes something. Implementation of change may face a big problem if the required environment, technique, and technologies are lacking. Descriptive survey research design was adopted.
Supporting the Competent Practitioner: Trans-disciplinary Coaching with a Knowledge-Based Expert System
The purpose of this paper is to describe the roles of the coach and the coachee from the perspective of their respective competences and a particular type of the coaching process called‘competent coaching’.
An Overview of Demand Management through Demand Supply Chain in Fashion Industry
This study focuses on the DSCs(demand-supply chains) of the brands which have ample information in journal articles, associated companies’ web sites, and other web resources
Virtual Community Engagement on Facebook Brand Page
The behavior of consumers in virtual community varies according to the types of the community they feel belonged to. The study may not only be conducted to understand what drives consumers to participate in the virtual brand community but may also seek to understand how members could get themselves with the community.