Leveraging Brand Loyalty in Service Branding: The Role of Satisfaction
The paper is aimed to explore the impact of perceived quality, customer-brand relationship and derived-positive experience on brand loyalty from consumer banking perspectives.
Stimulating Technology-Based Start-Ups: Entrepreneurship Initiatives by University
This paper aims to explore to what extent university’s role in providing supportive infrastructure contributes to venture creation.
The Impact of Entrepreneurial Alertness on Entrepreneurial Intentions
Entrepreneurial alertness is considered vital for identifying the opportunity which can have an impact on mindset for exploiting the opportunities.
Consumers’ Demographic Differences and the Country-of-Origin Effects on Evaluations of Product Categories: An International Study
The aim of this study is to fill in a gap in Country-of-Origin (COO) studies by assessing the relationship between COO and consumer decision-making processes in Morocco, an emerging market, and non-Western Mediterranean country and culture.
Unique Approach to Family Business: Uzbekistan Case
The new law of “Family Entrepreneurship” was introduced in the Republic of Uzbekistan on the 26th April, 2012. Enforcement of this law has brought many changes in the domain of entrepreneurship.
Workflow of the Management in Printing Production in Condition of Print on-Demand
This process is highly efficient for printing companies and also for bookstores as well. Bookstores should be no exception in being Print-on-demand printer owners.