Cultural Environment as a Potential for Society Renewal
Local governments should create their strategies to appreciate and support cultural activities as their potential for renewal of rural society.
Vision: A Missing Key Dimension in the 5V Big Data Framework
If Big Data is to deliver on its big promises, a well-articulated vision must be developed in a collaborative way and effectively communicated to all key stakeholders.
Event Marketing and Attitude Changes
The most important objective of event marketing is to improve the image of a brand or a company.
Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms
Decision making styles are partially relevant for decision speed and quality based on marketing information systems, however, they are not significantly relevant.
The Influence of Store Characteristics on Consumers’ Impulse Buying Behaviour
The results of research identified significant relationships between store characteristics and impulse buying behaviour of customers.
Relevance of Cultural Intelligence and Communication Effectiveness for Global Leadership Preparedness: Study of Indian Managers
As organizations operate in a boundary-less world, multicultural teams are the order of the day.