Achieving Service Innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management
In a present era of globalization and rapidly changing environment the combined role of relationship marketing (cooperation and collaboration) with knowledge management (capturing information & sharing) gives strength to the implementation of service innovation through market orientation practices.
Exploring the Value and Process of Marketing Strategy: Review of Literature
Marketing strategy is an essential part of conducting business operation as it directly influences the outcome and result of firm performance.
A Conceptualized Model of Crisis Management for Small Hotel Companies
Since the lack of expertise and a proper managerial knowledge is the main issue affecting the real ability to face a crisis for the small hotel companies, the main aim of the model is to develop successful managerial practices especially regarding the preparation stage and the crisis warnings’ detection.
Study On Factors That Impede The Success Of Retail And Wholesale Industry: A Case Study On Consumer Selection Decision Towards Retail Business At Alor Setar, Kedah
The rapid grown of urban development in Malaysia has increased the number of grocery retail outlets that provides a variety of products.
Sino-Senegalese Cooperation: An Impulse to Innovative Growth Strategies for Senegalese SMEs
As part of its National Strategy, through which different actors work for the realization of the national policy for SME development, the government of Senegal is making painstaking efforts to carry out rapid and sustainable economic growth solutions.
The Present Value of Future Generations: Prioritizing Public Spending for Sustainable Development
The purpose of this work is to explore how global public finance prioritization, looking especially at global military spending and defense budgets, in search for a more efficient approach to better deal with the opportunity costs between defense and development.