The Strategy of Nostalgic Brand – Experts’ Study
The developing strategy of nostalgic brand, incorporating the codes and symbols of the past, is increasingly popular. This strategy responds to the consumer yearning for their roots, their past, their youth and happiness, diving into their memories. Individuals seek to be reassured by secure affective values in the fleeting and aggressive context of society.
Determinants of Intra-Industry Trade: An Investigation with Bma for the European Union
Intra-industry trade (IIT) is at the heart of European integration. A high degree of IIT promotes more symmetrical distribution of economic shocks and, in turn, tighter business cycle synchronization.
The Role of Process Improvements Tools in Building Relationship between Suppliers and Industrial Clients
Building relationships with partners in the B2B sector is largely the result of the evolution from those repeated transactions based only on trust to becoming a primary source of purchase and true partnership.
The Financial Sustainability of Water Companies: the Italian Case
The objective of this paper is to analyze the financial sustainability of Italian water companies. In fact, we will focus on the financial structure of these companies and deepen our belonging to the three geographical areas in which it is possible to distinguish the country.
Free Competition and Fiscal Policy in European Union
The process of building the European Union (EU), extended to an increasing number of member states and the process of globalization, are based on a logic of integration and liberalization of markets in an environment of free competition.
Impact of COVID-19 on Employee Behavior: Stress and Coping Mechanism During WFH (Work From Home) Among Service Industry Employees
At the beginning of 2020, COVID-19, a novel coronavirus had vigorously spread around the world and was declared as ‘Pandemic’ on March 11th 2020 by World Health Organization (WHO).