Social Media Virality: Reaching the Tipping Point
Our study contributes to understanding the decision mechanics of reaching a tipping point in a manner that reflects the concerns of digital marketers and online marketing strategies generally. We also see our approach to determining this point as furthering social media research in an area of growing importance and assessing how viral content can be managed.
Digital Technologies Supporting SMEs – A Survey in Albanian Manufacturers’ Websites
The purpose of this paper is to investigate how website and internet marketing are used by manufacturing SMEs in Albania and how they can be further improved. The objective of the study is to highlight the current situation in Albanian manufacturing SMEs and to display the opportunities offered by information technology for increasing the effectiveness of internet marketing for them. The study followed the qualitative approach, using the case study method applied to some manufacturing companies.
A Taxonomy of Knowledge Management Systems in the Micro-Enterprise
This research aims to identify, evaluate, and summarize the distribution of research on knowledge management and supporting systems across business size classifications with a particular focus on micro-enterprises. It also seeks to establish if existing knowledge management models, practices, and systems have invested due consideration in their design to cater for the limited resources typically found in the micro-enterprise.
Immigrant Entrepreneurship in Europe: Insights from a Bibliometric Analysis
Our study aims to provide an overview of academic research on Immigrant Entrepreneurship in Europe. An extensive bibliometric analysis was conducted to complete this, including bibliometric performance and graphic mapping of academic contribution in this field.
Enhancing Employee Job Performance Through Supportive Leadership, Diversity Management, and Employee Commitment: The Mediating Role of Affective Commitment
The study specifically investigates the mediating effect of affective commitment in this relationship. A survey incorporating targeted scales to measure the variables of interest was completed by 406 workers. The collected data underwent analysis using structural equation modeling techniques. The findings of this research suggest that when organizations implement diversity management strategies and foster supportive leadership, there is a significant and positive effect on both the affective commitment and job performance of their workforce.
Relationship Management in Sales – Presentation of a Model with Which Sales Employees Can Build Interpersonal Relationships with Customers
This work examines the necessity and methods of interpersonal relationship building. It was found that relationship building is crucial for sales success. The identified factors for successful interpersonal relationship building can be summarized as follows: i) trust, liking and appreciation; ii) private contacts and bonding; and iii) liability and credibility.