The academic paper is about the important role of knowledge of consumer behaviour in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers.
Browsing: Consumer Behavior
The multisensory marketing approach is often associated with the creation of memorable consumer experiences. In contrast, the broad field of advertisement is increasingly struggling to appeal effectively to the consumer
Switching costs have little effect on loyalty compared with consumer trust or even satisfaction.