The paper suggests S-O-R model that an organism’s internal feelings or Behavior (person) are caused by the external environment (stimuli). This internal processing of the activation can be conscious or unconscious and includes perceptions and environmental interpretations that influence someone’s feelings.
Browsing: Consumer Behavior
This study aims to analyze the impact of working capital and production costs on consumer behavior, as well as the impact of working capital and production costs toward sales turnover in the Covid-19 era in LQ45 manufacturing companies on the IDX in 2015-2020.
The academic paper is about the important role of knowledge of consumer behaviour in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers.
The multisensory marketing approach is often associated with the creation of memorable consumer experiences. In contrast, the broad field of advertisement is increasingly struggling to appeal effectively to the consumer
Switching costs have little effect on loyalty compared with consumer trust or even satisfaction.