Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies
This research paper is part of a research project that analyses the influence of socioeconomic variables on the usage of online social networks to provide quality ensured social media supported business transactions
The results of the literature review reveal that consumers generally have a positive attitude toward sustainability and want to support sustainable fashion businesses, but they have a lack of knowledge about sustainable issues.