The dramatic development of communication technologies and media brings new challenges to education. With easy access to information, students in the globalized world are adopting new approaches and habits in the ways they manipulate data and content.
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Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education
This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics
Millenials Generation is the term for people that born after 1981 and before 2002 (Blair, 2017). As a Marketing Manager for the consumer goods’ brand, especially snacks that targeted to 15 to 18 years old teenagers (as per 2017, this target market means
Companies should create innovative customer experiences and specific strategies for media to identify the best path for driving up digital marketing performance.