Innovation Management in the Context of Smart Cities Digital Transformation
The study aims to identify and display key components of innovation management – with a primary focus on topics spurred by the recent wave of digital evolution.
Browsing: Digital transformation
The Digital Transformation of the Product Management Process: Conception of Digital Twin Impacts for the Different Stages
In this paper the potential impact of digital transformation in general and digital twin applications on the Product Management Process (PMP) in particular will be investigated. The object is to figure out the potential benefits of digital twin utilization.
Redesigning Business Model Strategy: The Digital Future of Retailing in Europe
In times of progressive digital transformation and constant change, a continuous reorientation of stationary retail is indispensable in order to be successful in the future. The practical recommendations for action provide a guideline for the transformation of stationary retailing based on digital
The 9×9 of Future Business Models
In times of digital transformation and permanent change, the analysis and further development of the business models are essential to be successful in the future. The 9×9 of future business models offer companies a framework for transforming their business model based on digitally
Indicators to Choose a Suitable Marketing Automation Platform
Marketing automation platforms are an efficient tool for the collection, analysis and the processing of customer information. As a consequence, they are a highly relevant aspect of modern marketing, both for the practical and academic discussion