
The Role of Entrepreneurial Orientation and Entrepreneurial Bricolage on Frugal Innovation and SMEs Sustainable Performance in Emerging Markets
This study sought to investigate the impact of entrepreneurial orientation (EO) and entrepreneurial bricolage (EB) on frugal innovation (FI), and subsequently, the sustainable performance of small and medium-sized enterprises (SMEs) in emerging markets (EMs). Data were collected from 750 key decision-makers in manufacturing small and medium-sized enterprises (SMEs) in the cities of Dar es Salaam and Arusha, Tanzania, yielding a response rate of 51.47%. The data was analyzed using structural equation modeling in SmartPLS software. The results revealed that EO had a positive and significant effect on both FI and EB.