This study examines the relationship between social media usage and firm performance in the Nigerian telecommunication sector. A sample size of 76 people was determined from a population of 95 employees comprising customer service personnel, supervisors, and managers
The long-term vector, an area of macroeconomics that is known as economic growth, is driven by innovation and entrepreneurship
The paper is purposively designed to study the linkages between organizational factors, including liquidity, leverage, asset utilization, market share position and firm size on financial performance in service firms.
The study suggests that the impact is mediated by marketing strategy implementation success.