This study aims to analyze the practice of career guidance in a northern Portuguese University. In the process of selecting a profession, we are increasingly faced with great difficulty on the part of young people to carry out educational, formative and professional
Browsing: Higher Education
Differences in the Perception of E-Learning Resources: A Cross-Cultural Analysis of Logistics Students
The aim of this study is to analyse and compare online learning preferences of higher education students taking a degree in logistics both in Austria and the Czech Republic. It is sought to grasp aspects that support the acceptance of online learning material
The Entry Process of Higher Education Institutions in Brazil: The Case of Laureate International Universities
This research aims to investigate the entry process of higher education institutions in Brazil, in particular, the case of Laureate International Universities.
By applying marketing strategies in higher education and by considering “students as customers” theory in this competitive market, it is necessary for universities/institutions to consider their prospective students’ priorities, preferences and set their marketing strategies.