Digital transformation across Kenya and the wider African region has accelerated rapidly over the past decade, driven by mobile financial services, digital health initiatives, and cloud-based enterprise systems.
This research investigates the adoption of generative AI within Kenya, providing a detailed examination of its advantages, implementation barriers, and strategic actions needed for effective integration. By synthesizing recent research and industry data, this paper explains how generative AI can fuel innovation, increase productivity, and foster economic growth in Kenya
This research investigates ITSM adoption and adaptation, and the challenges faced by leading Kenyan companies. Using a case study approach and guided by ISO/IEC 20000 and ITIL frameworks, the study highlights how Kenyan organizations successfully leverage ITSM to improve operational efficiency, customer satisfaction, and innovation capabilities. Findings offer recommendations for businesses in Kenya seeking to optimize their IT service delivery for competitive advantage in a rapidly digitizing economy.
Wong and Zhou (2005) found that perceived brand prestige has a greater effect on purchase intention when the product category is high social display value.
Some women entrepreneurs undertook activities which were hitherto considered to be non-feminine.