The proposed design orientation-market orientation model contributes to both marketing and design scholars, as well as marketers, designers, and managers in practice.
Browsing: Market orientation
Achieving Service Innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management
In a present era of globalization and rapidly changing environment the combined role of relationship marketing (cooperation and collaboration) with knowledge management (capturing information & sharing) gives strength to the implementation of service innovation through market orientation practices.
Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.