The proposed design orientation-market orientation model contributes to both marketing and design scholars, as well as marketers, designers, and managers in practice.
Browsing: Market orientation
Achieving Service Innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management
In a present era of globalization and rapidly changing environment the combined role of relationship marketing (cooperation and collaboration) with knowledge management (capturing information & sharing) gives strength to the implementation of service innovation through market orientation practices.
Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.
Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts
The results indicated that there is a positive influence of customer orientation on radical innovation and incremental innovation, a strong positive impact of competitor orientation on incremental innovation and no significant impact regarding inter-functional coordination on both incremental and radical innovation.
The practical implication of this study is the insight and the knowledge required for implementing the concept of market orientation in order to generate market orientation and consequently impact innovation and performance.