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JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators

The multisensory marketing approach is often associated with the creation of memorable consumer experiences. In contrast, the broad field of advertisement is increasingly struggling to appeal effectively to the consumer

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

conjoint analysis

Conjoint Analysis Tool for Determining Attributes on Designing a Graduate Degree Program

The conjoint analysis contributed to the understanding of organizational elements to offer master’s program represents a novel contribution to make decisions based on academic offer products attractive to target audiences that are intended to serve.