Reputation has become a critical determinant of competitiveness and legitimacy for small and medium-sized enterprises (SMEs), and recent scholarship has increasingly explored the role of Blue Ocean Strategy (BOS) in this process. This study provides a bibliometric review of academic scholarship on BOS and SME reputation, drawing on 360 publications indexed in Scopus.
The purpose of this paper is to investigate how website and internet marketing are used by manufacturing SMEs in Albania and how they can be further improved. The objective of the study is to highlight the current situation in Albanian manufacturing SMEs and to display the opportunities offered by information technology for increasing the effectiveness of internet marketing for them. The study followed the qualitative approach, using the case study method applied to some manufacturing companies.
The main idea of the research was that after the employees complete the online questionnaire the manager can receive a complete report about the answers, underlyining the weaknesses and strengths of the organizational culture according to the answers.
The objectives of this study are to investigate the relationship between learning orientation (LO), entrepreneurial orientation (EO), reconfiguring capability (RC) and export performance (EP) as well as determine the mediating effect of entrepreneurial orientation on the relationship between LO, RC and EP of SMEs in Nigeria.
All parties must work together to assist Bumiputera entrepreneurs in addressing their problems in the field of small and medium enterprises (SMEs) in order for their businesses to compete in the market.