This article aims to investigate the level of influence of brand activities through Facebook on consumers’ awareness and to what extent the platform has contributed to the process.
Browsing: Social Media Marketing
This paper first briefly introduces the development and functions of TikTok to provide a basis for understanding the network. Within this paper, the focus in the content of TikTok is set on the field of Learning Nuggets and Casual Learning.
Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education
This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics