JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, Volume 1, Issue 3, March 2016
0| Content | Authors | |
|---|---|---|
| Vision: A Missing Key Dimension in the 5V Big Data Framework |
Dr. Uma G. Gupta, Mr. Ashok Gupta |
|
| Event Marketing and Attitude Changes | Gerd Nufer | |
| Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms | Alowaidi Mahmoud Ghazi A | |
| The Influence of Store Characteristics on Consumers’ Impulse Buying Behaviour |
Begzod Nishanov, Umidjon Ahunjonov |
|
| Relevance of Cultural Intelligence and Communication Effectiveness for Global Leadership Preparedness: Study of Indian Managers |
Shoma Mukherji, Neera Jain, Radha R. Sharma |
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