JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, Volume 7, Issue 1, November 2021
0| Content | Authors | |
|---|---|---|
| Analysis of the Functioning of Clusters in Poland | Ewa Kraska | |
| Employer Branding – A Human Resource Strategy for Companies in a Turbulent Environment Based on the Example of Northern Austria |
Julia Hochgatterer, Barbara Ehrenstorfer |
|
| Gilt Groupe: Desperately Seeking a New Business Model How Discount Luxury Sites Struggle in the Economic Recovery Era | Nikolai Ostapenko | |
| The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables |
Sri Murtiasih, Budi Hermana, Wiarsih Febriani |
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