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JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, Volume 8, Issue 3, August 2024

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Social Media Virality: Reaching the Tipping Point Alnoor Bhimani,
Khawaja Zainulabdin,
Khudejah Ali,
Syed Ali Muqtadir,
Kjell Hausken
Enhancing Employee Job Performance Through Supportive Leadership, Diversity Management, and Employee Commitment: The Mediating Role of Affective Commitment Marijana Oljaca
Enhancing Customer Loyalty in the E-Food Industry: Examining Customer Perspectives on Lock-In Strategies Sophia Himpeler,
Arthur Dill
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