Browsing: Case study

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

This study examines the development of e-commerce within the framework of Industry 4.0, with a specific focus on its implications for developing countries. The paper synthesizes recent scholarly literature to conceptualize how technologies such as artificial intelligence, Internet of Things, blockchain and big data analytics are transforming e-commerce from a transaction-based model to an intelligent and integrated digital ecosystem.

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The purpose of this paper is to investigate how website and internet marketing are used by manufacturing SMEs in Albania and how they can be further improved. The objective of the study is to highlight the current situation in Albanian manufacturing SMEs and to display the opportunities offered by information technology for increasing the effectiveness of internet marketing for them. The study followed the qualitative approach, using the case study method applied to some manufacturing companies.

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