Innovation in the Enterprise: Market Orientation as an Important Factor towards Product Innovation
Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.
INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION
ISSN 1849-5419 (print)
ISSN 1849-5664 (online)
Latest articles
Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya
Wong and Zhou (2005) found that perceived brand prestige has a greater effect on purchase intention when the product category is high social display value.
Revising Students’ Decision-making Process
By applying marketing strategies in higher education and by considering “students as customers” theory in this competitive market, it is necessary for universities/institutions to consider their prospective students’ priorities, preferences and set their marketing strategies.
Impact of Microfinance Institutions on Economic Empowerment of Women Entrepreneurs in Developing Countries
Some women entrepreneurs undertook activities which were hitherto considered to be non-feminine.
Informality, Inclusiveness and Economic Growth in Nigeria
The findings revealed that informal sector operators has a positive and significant impact on growth in Nigeria; while poverty-mentality, illiteracy, high inflation, low infrastructure, access to credit, social safety nets and information dissemination are the major problems encountered by these institutions.
Prospects of Saving Mobilization in Underserved Settlements of the City of Colombo
The study found that savings can be mobilized from the urban poor if the formal institutions can approach them in a more responsive way with effective techniques.
Stress Testing of Retail and Corporate Segments of Russian Credit Market
The major conclusion is that macroeconomic shocks (namely, inflation and investment growth shocks) have considerable impact on credit risk in retail loan segment of Russian credit market, but do no significant impact on the corporate loan sector.
Developing Decision Support Capabilities through Use of Management Information Systems
All MIS strategies should be tailored in a way that the all business goals are achieved
Factors Affecting the Success of Bumiputera Entrepreneurs in Small and Medium Enterprises (SMEs) in Malaysia
All parties must work together to assist Bumiputera entrepreneurs in addressing their problems in the field of small and medium enterprises (SMEs) in order for their businesses to compete in the market.
Corporate Governance and Risk Management: An Indian Perspective
Paper tries to bring out the fact that there is a significant relationship between corporate governance and the management of risk and that corporate governance is one of the main means by which a company can manage risk.