The results of the literature review reveal that consumers generally have a positive attitude toward sustainability and want to support sustainable fashion businesses, but they have a lack of knowledge about sustainable issues.
JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)
The Role of Purchase Tendencies Data in the Transformation of Foreign-Made Products Consumption in China
Perceived product quality and significant benefits that Chinese consumers acquire from foreign-made products neutralize the influence of their ethnocentrism.
Importance of Customer Relationship Management in Customer Loyalty (Brangkal Offset of East Java, Indonesia)
A good customer relationship management should be able to provide emotional value besides relations benefit to the customer.
Universities and industry are two partners of the entrepreneurial ecosystem that can connect to merge the discovery-driven culture of universities with the innovation-driven environment.
With the emergence of knowledge based economy many firm have changed their way of doing business instead of relying more on physical capital they have shifted to intellectual capital.
This study determined the effect of cost-volume profit analysis in the decision making of manufacturing industries.