The most important objective of event marketing is to improve the image of a brand or a company.
JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
ISSN 1849-8558 (print)
ISSN 2584-3222 (online)
Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms
Decision making styles are partially relevant for decision speed and quality based on marketing information systems, however, they are not significantly relevant.
The results of research identified significant relationships between store characteristics and impulse buying behaviour of customers.
Relevance Of Cultural Intelligence And Communication Effectiveness For Global Leadership Preparedness: Study Of Indian Managers
As organizations operate in a boundary-less world, multicultural teams are the order of the day.
Journal of International Business Research and Marketing Volume 1, Issue 2, January 2016, Pages 43-46…
This study conveys the message that if the insurance companies are operated very smoothly, the insurance sector will flourish very fast way.
This study offers knowledge for developing leadership skills in Kuwait.
Effect of Economic Factors on Tax Compliance in Kenya: A Survey of Limited Liability Companies within Eldoret Municipality
The study recommends that Kenya Revenue Authority management can improve the level of tax compliance by ensuring favorable and fair tax rates.
The results of the literature review reveal that consumers generally have a positive attitude toward sustainability and want to support sustainable fashion businesses, but they have a lack of knowledge about sustainable issues.
The Role of Purchase Tendencies Data in the Transformation of Foreign-Made Products Consumption in China
Perceived product quality and significant benefits that Chinese consumers acquire from foreign-made products neutralize the influence of their ethnocentrism.