The “Win-Win-Win Papakonstantinidis Model”: from Social Welfare’s Philosophy Towards a Rural Development Concept by Rural Tourism Approach: The WERT Case Study
This article discusses and analyzes, social welfare and rural development objectives integrating elements from the impossibility theorem, the bargaining theory, and the theory of agency
Reinventing Personal Branding Building a Personal Brand through Content on YouTube
The study explores the phenomenon of personal branding on social media and in particular, examines how YouTubers create their personal brands online
Millennial Generation Outbound Travel Market, the Case of Oporto
In Europe, short city breaks are popular. Tourism is characterized by shorter and more frequent trips, spaced throughout the year, lower spending per tourist and making use of low cost airlines
Responses to Changes in the Downtown Area of a Booming Midwest City
Borrowing the “Organizational Change Recipients’ Belief Scale” instrument developed by Armenakis, Bernserth, Pitts, and Walker, employees and owners of businesses in a quickly changing downtown environment were surveyed
A Study on Impact of Gender Differences on Customer Satisfaction, Case of Educational Sphere
This research studies the effects of gender difference on customer satisfaction in a service encounter
The Impact of Social Media on Consumer Buying Intention
Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies