Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan
The results shows that unethical Advertising or misleading information and stereotyping advertising are negatively linked with customer buying behaviour or purchase intention, while word of mouth is also negatively associated with customer satisfaction.
Going down to the regional level allows the use of the specificity and uniqueness of an area and of the population inhabiting a given territory.
The data analysis results show that gold and oil prices have a significant impact on GDP.
There is a negative relationship between inflation and financial development.
In forming of integral model of 2S-competencies diagnostics it makes sense to work out a phased plan of development of each specialist, a development dynamics and to determine competencies that need to be improved in future.
Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.