Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan
The results shows that unethical Advertising or misleading information and stereotyping advertising are negatively linked with customer buying behaviour or purchase intention, while word of mouth is also negatively associated with customer satisfaction.
New Trends in the Regional Development
Going down to the regional level allows the use of the specificity and uniqueness of an area and of the population inhabiting a given territory.
The Impact of Oil and Gold Prices on the GDP Growth: Empirical Evidence from a Developing Country
The data analysis results show that gold and oil prices have a significant impact on GDP.
The Impact of Inflation on Financial Development
There is a negative relationship between inflation and financial development.
3D-Model of Personnel Innovative Competencies of Self-Developing, Self-Organizing Systems
In forming of integral model of 2S-competencies diagnostics it makes sense to work out a phased plan of development of each specialist, a development dynamics and to determine competencies that need to be improved in future.
Innovation in the Enterprise: Market Orientation as an Important Factor towards Product Innovation
Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.